The National Beef Excellence Standards
Elevating Beef To A New Standard
link to The National Beef Excellence Standards Instagram Reel
Curious what's the real culprit behind deforestation?
You're not alone
Turns out, cattle farming drives nearly half of forest loss, while Americans consume nearly 25% of beef eaten worldwide.
So why not demand more from our beef industry?
Possibility 19 of 324
The National Beef Excellence Standards. Federally mandated guidelines that determine what beef can be sold in America and expose misleading "All Natural" and "Free-Range" claims, while regenerating our nation's pastures.
Key Aspects Of The National Beef Excellence Standards
1
Purchase beef that follows strict standards that go beyond misleading "free-range" claims
2
Empower family farms by valuing responsible practices over industrial-scale production
3
Savor unmatched flavor from rigorously-raised beef
For Future Public Release
Subject: The National Beef Excellence Standards - Elevating Beef To A New Standard
To Be Released ON: JanuaRy 29, 2027
USDA Announces the National Beef Excellence Standards
WASHINGTON, D.C. - The United State Department of Agriculture (USDA), announces today the establishment of the National Beef Excellence Standards.
The new standards are set to transform the landscape of beef production across America and the world, elevating quality, sustainability, and animal welfare to unprecedented levels.
"These standards provide a comprehensive framework for sustainable cattle raising practices, ensuring premium beef quality while regenerating our nation's pastures," said the USDA representative. "We hope to inspire and guide other countries in adopting similar approaches, contributing to global efforts in combating climate change and preserving biodiversity. This isn't just about better beef for America - it's about pioneering a path towards a more sustainable agricultural future for the entire world."
Learn more about these standards online.
Advanced Reader Copy - Subject To Change - Contingent On Future Actions
Possible Claims Related TO The National Beef Excellence Standards
Questions About THE National Beef Excellence Standards
Could these standards transform how we make decisions in the meat aisle? Or inspire other countries to adopt similar sustainable farming practices? Or perhaps level the playing field, giving local and independent farmers a chance to compete with corporate giants?
(1) Richie, Hannah. “Drivers of Deforestation” Our World in Data, (February 2021) https://ourworldindata.org/drivers-of-deforestation#cutting-down-forests-what-are-the-drivers-of-deforestation https://news.gallup.com/poll/510281/unions-strengthening.aspx.
(2) “Beef Consumption by Country 2024” World Population Review, https://worldpopulationreview.com/country-rankings/beef-consumption-by-country.
